The Story Behind The Name, Emma No Problema

As a travel blogger, my business name should probably be something like, Emma the Traveler or Adventures with Emma.

Instead, my blog is named Emma No Problema. Why?

Well, it’s a funny story.

When I was in high school I used to refer to everything I did as an “adventure.” Going out for lunch during my free period? Lunch adventure. Heading to the mall after school? Shopping adventure. Walking to the nurse’s office? Band-Aid adventure. My friends would joke that I should have my own TV show about my daily adventures. We decided that it would be a spin-off of Dora the Explorer and it would be called, Emma No Problema.

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Well, I had no interest in creating a TV show but I had always wanted to be a writer so I decided to write about my adventures instead. 

Now, when I’m out with friends I am frequently teased about my blog name when I run into a problem. They say, “Wait, I thought Emma had no problemas?”

Guess I should’ve seen that one coming.

When choosing a name for your blog, here are a few tips:

  1. Make it personal, choose something that means something to you
  2. Let it reflect your personality and the vibe you’re going for; You’re not boring, don’t pick a boring name
  3. Consider including something in your name that indicates what it’s about (I didn’t do this, so I need to be especially clear what my blog is about in every other area of my website).

Solving your traveling dilemmas,


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How to choose a name for your blog

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